We partnered with Rascal on McKinsey & Company’s latest brand film, bringing a diverse range of animated sequences to life. Our team crafted everything from a 2D, hand-drawn bird inspired by Hanna-Barbera’s Catch the Pigeon, to sleek aerodynamic wind tunnel simulations and a suite of dynamic user interfaces. The blend of nostalgic character animation with technical and data-driven visuals helped create a film that feels both playful and sophisticated, aligning seamlessly with McKinsey’s brand narrative.